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Table of contents
- Brand personality thesis in 2021
- Dimensions of brand personality pdf
- Brand personality traits
- Aaker brand personality questionnaire
- Brand personality survey questions
- Brand personality framework
- Brand personality examples
- Brand personality questionnaire pdf
Brand personality thesis in 2021
Dimensions of brand personality pdf
Brand personality traits
Aaker brand personality questionnaire
Brand personality survey questions
Brand personality framework
Brand personality examples
Brand personality questionnaire pdf
What are the factors that influence brand preference?
The findings confirm that brand knowledge and brand experience are key sources of brand preferences. In addition, all the factors of brand knowledge have a direct positive impact on brand preferences. However, the role of brand personality on brand preference is realised through brand experience.
Which is the second phase of a brand preference study?
The second phase, quantitative research, is the survey conducted using self-administrated questionnaires. The structural equation modelling (AMOS) software is used to analyse the data. The findings confirm that brand knowledge and brand experience are key sources of brand preferences.
What kind of beliefs do you have about a brand?
In this model, the brand knowledge is defined by attribute-based beliefs, referring to consumers’ salient beliefs about the brand intrinsic cues, and non-attribute beliefs, reflected in the price, appearance, brand personality, and self-congruity.
Which is the best measure of brand personality?
Methodologically, the study measures the multi-dimensional constructs, brand experience and brand personality, at the aggregate level. In addition, it validates the “big-five personality” as a measure of brand personality.
Last Update: Oct 2021